Duration: 4.5 months (100 sessions 20 credits)
Course Fees: Rs.88500 (inclusive of 18% GST)
Registration Fee : Rs.2500
Interviews will be on Skype or Zoom.
The module is aimed at fine-tuning the understanding of Strategic Brand Management concepts and practices to professionals who are working in Advertising Agencies, PR Agencies, Event Management, Sales, Marketing Communications, Retailing, Media organizations and other functions of management. The module will be equally helpful to people associated with startups, small and medium enterprises to harness and leverage the power of branding for their own businesses.
| Role of a Brand Manager |
| Brand Management Techniques |
| Consumer Psychology |
| Advertising Campaign Development |
| Integrated Marketing Communications |
| Digital Branding |
| Use of Data Science & AI in Branding and Advertising |
| The Context of Brand Management in a successful business organization in general and Marketing in particular |
Different techniques of strategic brand management:
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| Branding for Start Ups, SMEs, Retail Outlets |
| Digital Branding |
| Branding of new-age organizations such as e-commerce, Web Portals, Digital Properties etc. |
Measurement and monitoring of the brand
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| Brand Architecture decisions |
| Brand Portfolio decisions |
| Umbrella Branding & Corporate Branding decisions |
Branding of important verticals:
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| Employee Branding |
| Individual /Self-Branding |
| Role of consumer psychology in buying decisions |
| Conceptual Framework of Marketing Communications from the standpoint of Marketing Mix |
Various tool of Marketing Communications and their applications
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| Role of Advertising Agencies |
| Need for Integrated Marketing Communications |
| Formulating the strategy for Advertising Campaigns |
| Formulating and creating Digital Campaigns |
| Media Planning |