Career Advancement Programmes (CAP)

Strategic Integrated Communication (SIC)

Course Mentor: Mr. Vinod Srivastava

STRATEGIC INTEGRATED COMMUNICATION (SIC) is one of the first ONLINE PG Diploma programme under the CAP platform. Eligibility is a graduation in any discipline and work experience of 2 years in a non-staff function (executive or supervisory function desired)

The Diploma course consists of three certification programmes. Those completing all the three certification programmes will be awarded the Diploma.

Students can enrol at the beginning of any of the three Certification Programmes in June, October, and March.

Eligibility: Working professional with a graduate degree in any discipline.

Selection will be based on Online interview.

Express Interest

Objectives of SIC

01

Provide working professionals with the opportunity to get an integrated Diploma certification in the fields of:

02

To pursue short term courses of their choice in a flexible manner if they do not wish to pursue the entire diploma certification programme. Students can enrol at the beginning of any of the three Certification Programmes in June, October, and March.

03

To provide flexi - fee payment facility so that working professionals do not face the financial burden of paying the entire course fee at the beginning of the Course. After paying the initial enrolment fee for the Certification Programmes, students can make payments in 2 installments for each module.

Course Structure

The 11-month (ONLINE) Integrated Course consists of 3 Certification Programmes embedded within.

The students can opt out at the end of any Certification Programme. After the completion of each Certification Programme, a certificate will be issued for the completion. Those completing the entire course consisting of all three Certification Programmes, will be conferred the Diploma Certificate.

The entire course will be completed over a period of 11 months. However, in order to give flexibility to working students who may not be able to pursue the entire Diploma course in one stretch, all three Certification Programmes must be completed over a maximum period of two academic years. Of course, XIC counsels working professionals who enrol in the Diploma course to complete the entire course within one academic year to maintain continuity of learning.

Salient Aspects of the Course

  • Orientation: A face-to-face orientation programme will be organized at the XIC Campus in the beginning of the programme. Those who will be unable to travel to the campus can attend the programme online.
  • Course Mentor: Each course will be taught by a dedicated industry / subject expert with practical experience in the related discipline who will provide holistic mentorship to students. These Course Mentors, who have held senior to top level positions in corporate bodies and the Media, have been associated with XIC courses for a long time and have been instrumental in educating and imparting practical training to a large number of professionals, presently working in the fields of Brand Management, Advertising, Marketing Communications, Public Relations, Corporate Communications Content Generation etc. at various positions in well-known organizations. From time to time, Course Mentors may bring in other subject experts to teach specific subjects.
  • Counselling: Course Mentors will have individual online interactions with the students as and when needed by the students at pre-determined time slots. This will ensure that students get the requisite guidance and resolve any academic issues.
  • Pedagogy: The classes will be conducted using Zoom or any other digital platform, with the deployment of advanced online class techniques such as:
    • Virtual Group Exercises
    • Case Studies
    • Video Based Exercises
    • Problem Solving Exercises
  • Attendance: 75% attendance is mandatory to be eligible for the PG Diploma/Certificate.
  • Online Library Resources: A digital library consisting of e-books, professional journals and other knowledge resources will be available to students. The students can retain access to the online resources even after passing out by taking up membership in XIC Connect (the community of XIC Alumni) and paying an annual library fee.
  • Class Notes: Class notes will be provided to augment the online teaching.
  • Face to Face Immersion: At the end of each Certification Programme, an Immersion programme will be organized either at the XIC campus in Mumbai or its Khandala Campus for two days over a weekend, wherein students will get an opportunity to interact with the Mentor. Those who may be unable to attend the face-to-face immersion will have the flexibility to join the online interaction.
  • Evaluation: Student evaluation will be carried out at the end of each Certification Programme and a Marksheet will be issued. Those completing all the Certification Programmes will be given a Diploma.
  • Convocation: A convocation will be organized at the end of the programme on campus for all who are eligible for a Diploma. Those who will be unable to travel to the campus can attend the programme online.

Course Fees & Contents

Certification Programme I

Strategic Brand Management & Marketing Communication

Duration : 4.5 months (105 hours)
Course Fees : Rs.88,500 (inclusive of 18% GST)

View Details

Registration Fee : Rs.3,000
Interviews will be on Skype or Zoom.

Register Now

Registrations are open
Interview date will be informed

Certification Programme II

Public Relations & Corporate Communication

Duration : 4.5 months (105 hours)
Course Fees : Rs.88,500 (inclusive of 18% GST)

View Details

Registration Fee : Rs.3,000
Interviews will be on Skype or Zoom.

Register Now

Registrations are open
Interview date will be informed

Certification Programme III

Digital Content Creation & Creative Writing

Duration : 2 months (45 hours)
Course Fees : Rs.53,100 (inclusive of 18% GST)

View Details

Registration Fee : Rs.3,000
Interviews will be on Skype or Zoom.

Class Timings

Classes will be conducted over the weekends. During each weekend, a total of 6 sessions of 1.5 hours will be conducted. After two consecutive weekends of lectures, one weekend will be kept free for the students to undertake mentor-directed reading and self-study and prepare for the assignments given.

Day Duration Time Slot*
Saturday
Session 1 1.5 hours 6.00 p.m. - 7.30 p.m.
Session 2 1.5 hours 7.45 p.m. - 9.15 p.m.
Sunday
Session 3 1.5 hours 10.30 a.m. - 12.00 noon
Session 4 1.5 hours 12.15 p.m. - 1.45 p.m.
Session 5 1.5 hours 2.30 p.m. - 4.00 p.m.
Session 6 1.5 hours 4.15 p.m. - 5.45 p.m.

* A tea break of 15 minutes between two sessions and lunch break of 45 minutes have been provided.

For further information,
please contact us