Vivek Duggal on Storytelling and Brand Building
18-December-2025
On 18th December 2025, we had the opportunity to attend a guest lecture by Vivek Duggal, Marketing Communications Strategist and Brand Storyteller, who shared valuable insights into the role of storytelling in advertising and brand building. Drawing from his experience across leading agencies such as Lowe Lintas, Leo Burnett, Rediffusion, and Saatchi & Saatchi, he emphasized that storytelling is deeply human, driven by observation, emotion, and relevance.
Vivek highlighted how strong advertising begins with a clear and focused brief, one that defines the business problem and translates it into a creative opportunity. He reminded us that consumers are not just demographics but real people shaped by behavior, context, and mindset. Emphasizing brevity and clarity, he reinforced the idea that “less is more,” making the session both insightful and impactful.
Pari Sehgal