PR batch 2022-23 was introduced to the world of SPORTS PR
The PR batch 2022-23 was introduced to the world of SPORTS PR and the dynamics of its operations by PR Alumnus - Sidharth Chatterjee & Jonathan Kale.
Topics covered were like the structure of the global and Indian sports economy, the key elements of the industry, and the essentials of sports PR professionals. Further, they were made privy to various case studies from the world of Sports, how brands craft their communication and some famous sports PR crisis that has taken place over time.
The students were also taken through the key PR tools that they can leverage during their career as PR professionals, and the general structure of the media industry across print, online, and television platforms.