MADMA SRT The Madness
28-February-2026
MADMA organised by the students of Advertising and marketing was madness in real.
The event started with a panel discussion on ‘Automation: a Threat or Enabler to Creativity’ where Josy Paul, Chairperson and Chief Creative Officer of BBDO Group India and Anjali Malthankar, National Strategy Director of Tonic Worldwide gave insights on the inclusion of AI in the emotion driven marketing world. The panel was moderated by Rashid Ahmed, Digital marketing and strategy consultant.
Lived examples were shared with the students giving them a practical knowledge of the world outside.
‘The Listening Moment’ brought together experts from multiple industries such as journalism, advertising, marketing, filmmaking etc. Students got the opportunity to interact with them, one-by-one.
It was a unique interaction where students went from one table to another gaining knowledge from every corner.
February 28th, 2026
by Saloni Nande