Advertising Futures: Students with Leo Burnett & P&G
04-August-2026
A day with students learning advertising and the pros from Leo Burnett accompanied by clients from P&G.
Client - P&G - Whisper period panty
Objective - understanding how Gen Z thinks - rewrite the claims as if you are talking to your bestie!!
Students got a chance to become brand custodians for that session while arriving at solutions. The objective of the session was to engage with the students, understand their perspectives on the campaign, and gather authentic insights through discussions and interactive activities.
This then would get applied in finding solutions for the relaunch of the brand in the Indian market.
Led by Vedika Karpe, our alumni, the team created multiple perspectives and it was a learning experience.
Leo Burnett Team:
- Vedika Karpe
- Vishwas Rakheja,
- Chetan Thakre,
- Shannon Rodrigues,
- Pranay Jain,
- Sakshi More.
P&G team:
- Shambhavi Narvekar
- Mitalee Prabhu