Public Relations & Corporate Communication

Course Head: Mr. Rajeev Chawla

Public Relations & Corporate Communication

Course Outline and Method:

The Public Relations and Corporate Communication course is a full-time, post-graduate diploma programme. It is a training discipline for professional knowledge and skills in communication, applied to corporate management, in institutions of government, commerce and Industry non- profit agencies and academia.

The expertise and skills required of PR practitioners include the strategic handling of tools and channels for information distribution and retrieval, to build relationships with individuals and target groups or "publics" through planned Action and Communication via mass media, new media, and person to person.

The course comprises 29 modules, seminars and workshops (the costs of which are included in the tuition fee). The total of 401 sessions / 79 credits, makes the student eligible for the diploma.

A substantial part of the education is conducted through 'assisted learning' which involves students undertaking assignments, research and case studies, projects individually or in groups under the guidance of the faculty.

Eligibility:

Anyone who is a graduate in Arts, Science, Mass Media, Commerce, etc. (Students, awaiting their graduation results, should submit a photocopy of the final year mark sheet in the Second Semester to the Administration Office, failing which they will not be eligible for the XIC diploma.)

There is an on-line entrance test followed by a group discussion and individual interview.

Class Timings (and Location):

The course is conducted over week days – Monday to Saturday (9.30 am – 8.30 pm.), with upto three sessions daily. Workshops / Seminars are usually scheduled for Saturdays.

75% attendance is compulsory in each module.

Job Prospects:

There are rich and varied opportunities available in Business Corporations, PR Specialist Service Providers, Advertising Agencies, NGOs, Government Divisions and Departments, Academia and in the Mass Media News and Entertainment Industry Corporations. Placement interactions are scheduled towards the end of the second term before the closing of the academic year.

50 Years of Excellence - 1969 to 2019

Course Synopsis

Course Content, No. of Sessions and Credits are subject to minor changes. All modules in this course are obligatory. The Management reserves the right, as and when necessary, to change the syllabus without prior notice.

A: Core Skills for P. R. 105 Sessions 21 Credits
P.R. Concepts, Structures & Practice 10 Sessions 2 Credits
The P.R. Campaign / Strategic P.R. 10 Sessions 2 Credits
Effective Writing for P. R. 15 Sessions 3 Credits
P.R. & Media Relations 10 Sessions 2 Credits
Client servicing 10 Sessions 2 Credits
Corporate Communication
  • Corporate Communication Concepts
  • Corporate Communication Practice
15 Sessions 3 Credits
News Reporting 15 Sessions 3 Credits
Research and Research Writing 10 Sessions 2 Credits
Measurement of P.R. Objectives/Campaigns 10 Sessions 2 Credits
B: Foundation based Skills for P. R. 205 Sessions 41 Credits
Management Studies 30 Sessions 6 Credits
The Mass Media Industry 15 Sessions 3 Credits
Effective Business Communication 10 Sessions 2 Credits
Integrated Communication 10 Sessions 2 Credits
Corporate Branding 10 Sessions 2 Credits
P.R. Industry Practice and Application 15 Sessions 3 Credits
Event Management
  • Event Planning
  • Event Execution
35 Sessions 7 Credits
Computer Skills for Media and Communication 30 Sessions 6 Credits
New Media & Practice 10 Sessions 2 Credits
New media Case-Studies 10 Sessions 2 Credits
P.R. Case Studies: Research, Analysis and Solutions 15 Sessions 3 Credits
Crisis Communication 10 Sessions 2 Credits
Public Affairs Practice 5 Sessions 1 Credits
C: Value added Skills for P. R. 86 Sessions 16 Credits
Relationship Management 6 Sessions Non Credits
P.R. Law & Media 5 Sessions 1 Credits
Audio Visual Communication Production 25 Sessions 5 Credits
Public Speaking & Presentation Skills for P.R. Professionals 15 Sessions 3 Credits
P.R. Professional Practice
  • The Making of a P.R. professional
  • Professional Etiquette & Standards for P.R. Professionals
  • Soft Skills for PR Professionals
20 Sessions 4 Credits
The Economics/Business side of the P.R. agency 10 Sessions 2 Credits
Diversity Discourse 5 Sessions 1 Credits
D: Industry Project Practice
Internship (Later part of the Academic Year) 5 Sessions 1 Credits
Total 401 Sessions
(6 sessions)
79 Credits
(non-credits)