Course content subject to change
The Public Relations and Corporate Communication Course is a 10 months full-time, Post-graduate Diploma Programme. It is a training discipline for professional knowledge and skills in communication, applied to corporate management, in Institutions of government, commerce and Industry non-profit agencies and academia. The expertise and skills required of PR practitioners include e the strategic handling of tools and channels for information distribution and retrieval, to build relationships with individuals and target groups or ‘publics’ through planned Action and Communication via mass media, new media and person to person.
The course comprises of 34 modules, seminars and workshops (the costs of which are included in the tuition fee). The total of 481 sessions (95 credits) makes the student eligible for the diploma. A substantial part of the education is conducted through ‘assisted learning’ which involves students undertaking assignments, research and case studies, projects individually or in groups under the guidance of the faculty.
Anyone holding a graduate degree in Arts, Science, Mass Media, Commerce or any professional course etc. (Students, awaiting their graduation results, should submit a photocopy of the final year mark sheet of Second Semester to the Administration Office) failing which they will not be eligible for the XIC Diploma). There is an on-line entrance test followed by a Live / Zoom interview.
The course is conducted over week days - Monday to Saturday (9.00am - 8.30 pm), with two to three sessions daily. Workshops and Seminars are usually scheduled for Saturdays. 75% attendance is compulsory in each module. Grades will bedowngraded from the performance based credits.
There are rich and varied opportunities available in Business Corporations, PR Specialist Service Providers, Advertising Agencies, NGOs, Government Divisions and Departments, Academia and in the Mass Media News and Entertainment Industry Corporations. Placement interactions are scheduled towards the end of the second term before the closing of the academic year.
All modules in this course are obligatory.
The Management reserves the right, as and when necessary, to change the syllabus without prior notice.
|A: Core Skills for P. R.||115 Sessions||23 Credits|
|P.R. Concepts, Structures & Practice||10 Sessions||2 Credits|
|The P.R. Campaign / Strategic P.R.||10 Sessions||2 Credits|
|News Focus, Tracking & Coverage||15 Sessions||3 Credits|
|Effective Writing for P. R.||10 Sessions||2 Credits|
|Effective Content for the Digital Platform||10 Sessions||2 Credits|
|P.R. & Media Relations:||10 Sessions||2 Credits|
|Client Servicing||10 Sessions||2 Credits|
||15 Sessions||3 Credits|
|News Reporting||15 Sessions||3 Credits|
|Research and Research Writing||10 Sessions||2 Credits|
|Measurement of P.R. Objectives / Campaigns||10 Sessions||2 Credits|
|B: Foundation based Skills for P. R.||245 Sessions||49 Credits|
Management & Marketing Studies
||35 Sessions||7 Credits|
|The Mass Media Industry||15 Sessions||3 Credits|
|Effective Business Communication||10 Sessions||2 Credits|
|Integrated Communication||10 Sessions||2 Credits|
|Corporate Branding||15 Sessions||3 Credits|
|P.R. Industry Practice and Application||20 Sessions||4 Credits|
||35 Sessions||7 Credits|
|Computer Skills for Media and Communication||35 Sessions||7 Credits|
|Digital Marketing||10 Sessions||2 Credits|
|New Media & Practice||15 Sessions||3 Credits|
|New media Case-Studies||10 Sessions||2 Credits|
|P.R. Case Studies: Research, Analysis and Solutions||15 Sessions||3 Credits|
|Crisis Communication||10 Sessions||2 Credits|
|Public Affairs Practice||10 Sessions||2 Credits|
|C: Value added Skills for P. R.||91 Sessions||17 Credits|
|Relationship Management||6 Sessions||Non Credits|
|P.R. Law & Media||5 Sessions||1 Credits|
|Audio Visual Communication Production||25 Sessions||5 Credits|
|Public Speaking & Presentation Skills for P.R. Professionals||15 Sessions||3 Credits|
|P.R. Pitches to Clients: Writing & Presenting||5 Sessions||1 Credits|
P.R. Professional Practice
||20 Sessions||4 Credits|
|The Economics/Business side of the P.R. agency||10 Sessions||2 Credits|
|Diversity Discourse||5 Sessions||1 Credits|
|Personal Empowerment||5 Sessions||1 Credits|
|D: Industry Project Practice - Internship
(Later part of the Academic Year)
|91 Sessions||17 Credits|
|Total: 495 sessions||