Public Relations & Corporate Communication

Course Outline and Method

The Public Relations and Corporate Communication Course is a 10 months full-time, Post-graduate Diploma Programme. It is a training discipline for professional knowledge and skills in communication, applied to corporate management, in Institutions of government, commerce and Industry non-profit agencies and academia. The expertise and skills required of PR practitioners include e the strategic handling of tools and channels for information distribution and retrieval, to build relationships with individuals and target groups or ‘publics’ through planned Action and Communication via mass media, new media and person to person.

The course comprises of 34 modules, seminars and workshops (the costs of which are included in the tuition fee). The total of 481 sessions (95 credits) makes the student eligible for the diploma. A substantial part of the education is conducted through ‘assisted learning’ which involves students undertaking assignments, research and case studies, projects individually or in groups under the guidance of the faculty.

Eligibility

Anyone holding a graduate degree in Arts, Science, Mass Media, Commerce or any professional course etc. (Students, awaiting their graduation results, should submit a photocopy of the final year mark sheet of Second Semester to the Administration Office) failing which they will not be eligible for the XIC Diploma). There is an on-line entrance test followed by personal interview.

Class Timings

The course is conducted over week days - Monday to Saturday (9.00am - 8.30 pm), with two to three sessions daily. Workshops and Seminars are usually scheduled for Saturdays. 75% attendance is compulsory in each module. Grades will bedowngraded from the performance based credits.

Career Opportunities

XIC students have been a preferred choice for the industry for several decades and our alumni occupy entry level to top level positions in the field of PR, CSR, Public Affairs & Corporate Communications. XIC trains its students for taking up various roles in the PR Agencies, CSR Consulting organizations, Brand Consulting firms, Media organizations, Digital Marketing and Social Media firms, Start Ups besides the CSR and Corporate Communications roles in the Corporate Sector, Government organizations, Public Sector Undertakings, Non-Profit organizations, NGOs and Public Policy Think Tanks institutions.

For further information
on Diploma Courses,
please contact us

• +91.22.2262 1366 / 2262 1639
• admin@xaviercomm.org

Course Outline

All modules in this course are obligatory.
The Management reserves the right, as and when necessary, to change the syllabus without prior notice.