Public Relations & Corporate Communication

Course Head: Mr. Rajeev Chawla

Public Relations & Corporate Communication

Course Outline and Method:

The Public Relations and Corporate Communication course is a full-time, post-graduate diploma programme. It is a training discipline for professional knowledge and skills in communication, applied to corporate management, in institutions of government, commerce and Industry non- profit agencies and academia.

The expertise and skills required of PR practitioners include the strategic handling of tools and channels for information distribution and retrieval, to build relationships with individuals and target groups or "publics" through planned Action and Communication via mass media, new media, and person to person.

The course comprises 29 modules, seminars and workshops (the costs of which are included in the tuition fee). The total of 401 sessions / 79 credits, makes the student eligible for the diploma.

A substantial part of the education is conducted through 'assisted learning' which involves students undertaking assignments, research and case studies, projects individually or in groups under the guidance of the faculty.

Eligibility:

Anyone who is a graduate in Arts, Science, Mass Media, Commerce, etc. (Students, awaiting their graduation results, should submit a photocopy of the final year mark sheet in the Second Semester to the Administration Office, failing which they will not be eligible for the XIC diploma.)

There is an on-line entrance test followed by a group discussion and individual interview.

Class Timings (and Location):

The course is conducted over week days – Monday to Saturday (9.30 am – 8.30 pm.), with upto three sessions daily. Workshops / Seminars are usually scheduled for Saturdays.

75% attendance is compulsory in each module.

Job Prospects:

There are rich and varied opportunities available in Business Corporations, PR Specialist Service Providers, Advertising Agencies, NGOs, Government Divisions and Departments, Academia and in the Mass Media News and Entertainment Industry Corporations. Placement interactions are scheduled towards the end of the second term before the closing of the academic year.

50 Years of Excellence - 1969 to 2019