Event Planning & Experiential Marketing

Course Head: Ms. Meghaa Ghosh

Course content subject to change

Express Interest

Course Outline and Method

The Event Planning & Experiential Marketing course is a 11-months full time Post-graduate Diploma Programme. The course is crafted to equip and prepare students for a career in the Event Planning & Management, Experiential Marketing, Activations and Live Entertainment Industry. While students will be introduced via exhaustive modules to the basics of Event Planning and Experiential Marketing, there will also be engaging and interactive classroom sessions with top professionals from the industry. These will provide real insights into the nuances of the business substantiated with case studies - all with a view to keeping the programme fresh, exciting and unique.

A substantial part of the course will be focused around practical training, workshops, research and trade assignments individually or in groups under the guidance of the faculty. The course will also integrate the disciplines of Brand Marketing, Advertising, Public Relations, Mass Media, Digital, Audio-Video Production and futuristic platforms of Technology to make for a well-rounded event professional. The course comprises 43 modules, a total of 510 sessions (102 credits) makes the student eligible for the diploma. Minimum 75% attendance is mandatory for every Module. The attendance is taken into consideration while grading / marking. Grades / Marks will be downgraded from the performance based credits.

Course Fees

Tution Fees 2,51,500
CSGT 9% 22,635
SGST 9% 22,635
Registration Fees 2,500
CSGT 9% 225
SGST 9% 225
Library Deposit 2,500
Total Fees 3,02,220

Eligibility

  • Anyone holding a graduate degree in Arts, Science, Mass Media, Commerce or any professional course etc. (Students, awaiting their graduation results, should submit a photocopy of the final year mark sheet of Second Semester to the Administration Office) failing which they will not be eligible for the XIC Diploma). There is an on-line entrance test followed by personal interview.

Class Timings (and Location)

  • The course is conducted over week days - Monday to Saturday (9.00am - 8.30 pm), with two to three sessions daily. Workshops and Seminars are usually scheduled for Saturdays, they are also given marks and hence compulsory to attend.

Career Opportunities

XIC students have been a preferred choice for the industry for several decades and our alumni occupy entry level to top level positions in a large number of organizations. XIC trains its students for taking up various roles in the industry by providing them exposure to not only Event Management & Experiential Marketing but the related disciplines of Marketing, Consumer Behaviour & Branding, Public Relations, Advertising, Digital Marketing, Social Media etc. This enables our students get a much wider perspective and gives them career choices not only within the niche field of Events but also in several related fields.

Course Outline

All modules in this course are obligatory.
The Management reserves the right, as and when necessary,
to change the syllabus without prior notice.

Learning Track 1:
Event Management Industry & Its Working
  • Introduction of Event Management Industry & its Growing Role
  • Fundamental of event Management
  • Event Management Agencies
    • Structure, functioning & Job roles
    • Business Development & Relationship building Acumen
    • Commercial acumen
  • Legal and Ethical considerations concerning Event management
Learning Track 2:
Marketing, Branding & Marketing Communications
  • Principles of Marketing
  • Strategic Brand Management
  • Consumer Behaviour
  • Integrated Marketing Communications
  • Public Relations
Learning Track 3:
Creating, Strategizing & Producing Experiences
  • Understanding the Client Brief
  • Formulating Experiential Strategy
  • Ideation & Development of Creative Approach
  • Content Strategy & Design Concepts
  • Event Costing & Budgeting
  • Health & Safety, Environmental safeguards Concerning Events
  • Legal Compliances, Permissions & Licenses
  • Show Management Direction & Operations
  • Applications of Video technology
  • Event Production & Technicalities
Learning Track 4:
Specialized Learning in Event Verticals
  • Artist Management, Concerts & the Touring Business
  • Brand Activation & Go-To-Market
  • Live Entertainment & Intellectual Properties
  • Wedding Planning & Management
  • Sports Event Management
  • Large Format Events
  • Exhibitions, Trade Fairs, & MICE Events
  • R & R Events
  • Theatricals & Musicals
  • Television & Broadcast Events
  • Event Sponsorship & Sales
Learning Track 5:
Applications of Digital Technologies & Social Media Platforms in creating Live Experiences
  • Emerging Digital technologies & their applications in creating customer experience
  • Website Strategies & User Experience
  • Visual Design
  • Social Media platforms and their applications in Customer Experience
Learning Track 6:
Immersive Learning, Projects & Case Development-cum-Dissertation
  • Executive Presence & Gravitas
  • Referral Knowledge Sessions
  • Industry Engagement
  • Story Telling
  • Creative, Cognitive & Design Thinking
  • Project / Case / Dissertation
Total: 450 Sessions

For further information
on Post-graduate Diploma Courses,
please contact us