Event Planning & Experiential Marketing

Course Head: Mr. Daryl Suchitha

Course content subject to change

Express Interest

Course Outline and Method

The Event Planning & Experiential Marketing course is a 10 months full time Diploma Programme. The course is crafted to equip and prepare students for a career in the Event Planning & Management, Experiential Marketing, Activations and Live Entertainment Industry. While students will be introduced via exhaustive modules to the basics of Event Planning and Experiential Marketing, there will also be engaging and interactive classroom sessions with top professionals from the trade who will provide real insights into the nuances of the business substantiated with case studies - all with a view to keeping the programme fresh, exciting and unique. A substantial part of the course will be focused around practical training, workshops, research and trade assignments individually or in groups under the guidance of the faculty. The course will also integrate the disciplines of Brand Marketing, Advertising, Public Relations, Mass Media, Digital, Audio-Video Production and futuristic platforms of Technology to make for a well-rounded event professional.

Course Fees

Tution Fees 209000
CSGT 9% 18810
SGST 9% 18810
Registration Fees 2500
CSGT 9% 225
SGST 9% 225
Library Deposit 2500
Total Fees 252070


  • Anyone holding a graduate degree in Arts, Science, Mass Media, Commerce, or any professional course. The selection process comprises an On-line Entrance Test followed by a personal/Skype interview.

Class Timings (and Location)

  • Two to Three sessions per day scheduled and each session of 2 hrs each.
  • The Workshops, Seminars and Practical’s will be scheduled for the weekends.

Minimum 75% attendance is mandatory for every Module. The attendance is taken into consideration while grading.

For further information
on Diploma Courses,
please contact us

Course Synopsis

All modules in this course are obligatory.
The Management reserves the right, as and when necessary,
to change the syllabus without prior notice.

A: Principles of Marketing
Introduction to Marketing Principles & Concepts
Brand Management
Advertising & Publicity
Public Relations
Marketing Equipment & Tools
Consumer Behaviour
B: Principles of Event Management & Experiential Marketing
Introduction to Events & Experiential Marketing
Relevance of EM in the Mktg. & Communication Mix
Events in the Digital Media Space
Developing an Experiential Strategy
C: Event Planning Strategies
Understanding & Interpreting the Client Brief
Content Creation, Design and Strategy
Spatial & Brand Design
D: Event Operations, Planning & Regulatory
Event Planning & Objectives
Venue Management
Décor, Stage & Sets
Venue Constructs-Basics of Materials and Fabrication
Sourcing & Vendor Management
Event Tech-Sound, Lights & Video Systems
Fire & Safety Management
Logistics Planning
Intellectual Property Rights
Regulatory Laws, Licenses and Permissions
E: Events and Other Media
The Mass Media Industry
Digital & Social Media Communication
Television & MICE Events
Exhibitions & Trade Shows
Other Events
F: Fundamentals of Event Finance
G: Future of Events
The New Normal-Digital Events & Experiences
Creating Events & Brand Experiences on Social Media
Phygital Experiences
Possibilities of Augmented Reality & Virtual Reality
H: Value-Added Skills Workshop
Communication & Presentation Skills
Leadership & Team Management
Creativity Enhancement Workshop
Audio Visual Communication Production
Leveraging the Web
Diversity Discourse
I: Industry Internships / Project Management
Total 380 Sessions / 75 Credits