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The Event Planning & Experiential Marketing course is a 10 months full time Diploma Programme. The course is crafted to equip and prepare students for a career in the Event Planning & Management, Experiential Marketing, Activations and Live Entertainment Industry. While students will be introduced via exhaustive modules to the basics of Event Planning and Experiential Marketing, there will also be engaging and interactive classroom sessions with top professionals from the trade who will provide real insights into the nuances of the business substantiated with case studies - all with a view to keeping the programme fresh, exciting and unique. A substantial part of the course will be focused around practical training, workshops, research and trade assignments individually or in groups under the guidance of the faculty. The course will also integrate the disciplines of Brand Marketing, Advertising, Public Relations, Mass Media, Digital, Audio-Video Production and futuristic platforms of Technology to make for a well-rounded event professional.
| Tution Fees | 209000 |
| CSGT 9% | 18810 |
| SGST 9% | 18810 |
| Registration Fees | 2500 |
| CSGT 9% | 225 |
| SGST 9% | 225 |
| Library Deposit | 2500 |
| Total Fees | 252070 |
Minimum 75% attendance is mandatory for every Module. The attendance is taken into consideration while grading.
All modules in this course are obligatory.
The Management reserves the right, as and when necessary,
to change the syllabus without prior notice.
| A: Principles of Marketing |
|---|
| Introduction to Marketing Principles & Concepts |
| Brand Management |
| Advertising & Publicity |
| Public Relations |
| Marketing Equipment & Tools |
| Consumer Behaviour |
| B: Principles of Event Management & Experiential Marketing |
| Introduction to Events & Experiential Marketing |
| Relevance of EM in the Mktg. & Communication Mix |
| Events in the Digital Media Space |
| Developing an Experiential Strategy |
| C: Event Planning Strategies |
| Understanding & Interpreting the Client Brief |
| Content Creation, Design and Strategy |
| Spatial & Brand Design |
| D: Event Operations, Planning & Regulatory |
| Event Planning & Objectives |
| Venue Management |
| Décor, Stage & Sets |
| Venue Constructs-Basics of Materials and Fabrication |
| Sourcing & Vendor Management |
| Event Tech-Sound, Lights & Video Systems |
| Fire & Safety Management |
| Logistics Planning |
| Intellectual Property Rights |
| Regulatory Laws, Licenses and Permissions |
| E: Events and Other Media |
| The Mass Media Industry |
| Digital & Social Media Communication |
| Television & MICE Events |
| Exhibitions & Trade Shows |
| Other Events |
| F: Fundamentals of Event Finance |
| G: Future of Events |
| The New Normal-Digital Events & Experiences |
| Creating Events & Brand Experiences on Social Media |
| Phygital Experiences |
| Possibilities of Augmented Reality & Virtual Reality |
| H: Value-Added Skills Workshop |
| Communication & Presentation Skills |
| Leadership & Team Management |
| Creativity Enhancement Workshop |
| Audio Visual Communication Production |
| Leveraging the Web |
| Diversity Discourse |
| I: Industry Internships / Project Management |
| Total 380 Sessions / 75 Credits |