Event Planning & Experiential Marketing

Course Head: Mr. Daryl Suchitha

Course content subject to change

Express Interest

Course Outline and Method

The Event Planning & Experiential Marketing course is a 10-months full time Diploma Programme. The course is crafted to equip and prepare students for a career in the Event Planning & Management, Experiential Marketing, Activations and Live Entertainment Industry. While students will be introduced via exhaustive modules to the basics of Event Planning and Experiential Marketing, there will also be engaging and interactive classroom sessions with top professionals from the industry. These will provide real insights into the nuances of the business substantiated with case studies - all with a view to keeping the programme fresh, exciting and unique.

A substantial part of the course will be focused around practical training, workshops, research and trade assignments individually or in groups under the guidance of the faculty. The course will also integrate the disciplines of Brand Marketing, Advertising, Public Relations, Mass Media, Digital, Audio-Video Production and futuristic platforms of Technology to make for a well-rounded event professional. The course comprises 31 modules, a total of 420 sessions (83 credits) makes the student eligible for the diploma. Minimum 75% attendance is mandatory for every Module. The attendance is taken into consideration while grading / marking. Grades / Marks will be downgraded from the performance based credits.

Course Fees

Tution Fees 209000
CSGT 9% 18810
SGST 9% 18810
Registration Fees 2500
CSGT 9% 225
SGST 9% 225
Library Deposit 2500
Total Fees 252070


  • Anyone holding a graduate degree in Arts, Science, Mass Media, Commerce or any professional course etc. (Students, awaiting their graduation results, should submit a photocopy of the final year mark sheet of Second Semester to the Administration Office) failing which they will not be eligible for the XIC Diploma). There is an on-line entrance test followed by a Live / Zoom interview.

Class Timings (and Location)

  • The course is conducted over week days - Monday to Saturday (9.00am - 8.30 pm), with two to three sessions daily. Workshops and Seminars are usually scheduled for Saturdays, they are also given marks and hence compulsory to attend.

Job Prospects

There are varied job opportunities in Event Planning and Management in areas of Business Development, Client Servicing, Creative Design, Copy and Content Writing, Operations and Production, Artiste and Celebrity Management, Wedding Planning, Digital Planning and Strategy, Activations and Brand Promotions, Intellectual Properties and Exhibitions.

These opportunities arise across Events, Experiential and Live Entertainment Agencies, Media Houses, Television and Broadcast Media, Big Corporate Houses, Advertising Agencies and Digital Platforms.

For further information
on Diploma Courses,
please contact us

Course Synopsis

All modules in this course are obligatory.
The Management reserves the right, as and when necessary,
to change the syllabus without prior notice.

A: Principles of Marketing
Introduction to Marketing Principles & Concepts
Brand Management, Advertising & Publicity
Public Relations & Media Communications Management
Business Strategy & Consumer Behaviour
Integrated Marketing Communications
B: Principles of Event Management & Experiential Marketing
Introduction to Events & Experiential Marketing
Fundamentals of Event Management
Developing an Experiential Strategy
C: Event Planning Strategies
Understanding & Interpreting the Client Brief
Content Creation, Design and Strategy
Spatial & Brand Design
D: Event Operations & Production - Planning & Management
Event Planning & Objectives
Décor, Staging, Constructs & Venue Management
Event Tech - Sound, Lights & Video Systems
Health, Safety & Environment Management
Production & Logistics - Planning & Execution
Event Laws, Licenses & Permissions
E: Events and Other Media
Digital & Social Media Communications
Television & Broadcast Events
Exhibitions, Trade Fairs & MICE Events
Intellectual Properties & Other Events
Wedding Planning & Management
F: Future of Events
Virtual & Hybrid Events & Experiences
Creating Events & Brand Experiences on Social Media
Integrating Artificial Intelligence (AI) in Events & Experiencess
G: Value-Added Skills Workshop
Effective Communication & Presentation Skills
Soft Skills Development for Event Professionals
Software Development - Tools for Visual Communication
Diversity Discourse
Relationship Management
Audio Visual Communication Production
H: Masterclass Sessions / Guest Lectures / Industry Internships / Project Management
Total 420 sessions