Event Planning & Experiential Marketing


Course content subject to change

Course Outline and Method:

The Event Planning & Experiential Marketing course is a 10 months full time diploma programme. The course is crafted to equip and prepare you for a career in experiential marketing and event planning & logistics whether it is in mainstream experiential marketing agencies or corporates that use events to connect with their customers or digital agencies that engage online audiences with out of the box experiences as well as non-profit organisations.

While students will be introduced via exhaustive modules to the basics of experiential marketing and event planning, there will also be engaging and interactive classroom sessions with top professionals from the trade who will provide real insights into the nuances of the business substantiated with case studies…..all with a view to keeping the programme fresh, exciting and unique.

A substantial part of the course will be focused around practical training, workshops, research and trade assignments individually or in groups under the guidance of the faculty.


  • Anyone holding a graduate degree in Arts, Science, Mass Media, Commerce, or any professional course. The selection process comprises an On-line Entrance Test followed by a personal/Skype interview.
50 Years of Excellence - 1969 to 2019

Class Timings:

  • Two to Three sessions per day scheduled and each session of 2 hrs each.
  • The Workshops, Seminars and Practical’s will be scheduled for the weekends.

Minimum 75% attendance is mandatory for every Module. The attendance is taken into consideration while grading.

Course fees

Course fees Rs. 195000/- plus GST as applicable

Course Synopsis

The course content will incorporate the following topics and more

Basic Management Techniques
Financial Management
Introduction and Principles of Event Management
Marketing and Management Strategies
Experiential Marketing
Event Planning and Management
Event Production and Logistics
Skills for Event Management
Regulation’s Governing Events
Event and Media