The Communication for Development course is a full-time, post-graduate diploma programme. It is the first of its kind being offered in India. Through this course, XIC aims to go beyond generating awareness, to creating a grassroots level democratic dialogue about development in which citizens would have a consultative/co-creative role. It includes theory on approaches to development in India, poverty discourse and various other 'isms'. It also includes Research, which is the first step in design of the C4D strategy, skills sets such as journalistic writing, public service advertising, film-making and screen writing for television. The course has potential of contributing to the social-economic development in the country.
The course comprises 12 modules, seminars and workshops (the cost of which is included in the tuition fee). The successful completion of 366 sessions, 72 credits makes the student eligible for the diploma. A substantial part of the programme is conducted through ‘assisted learning’, which involves students undertaking assignments, research and case studies, projects done individually or in groups under the guidance of the faculty.
Any graduate in Arts, Mass Media, Science or Commerce. (Students awaiting their graduation results should submit the attested photocopy of their mark sheet in the second semester to the Administration Office, failing which they will not be eligible for the XIC diploma.) There is an online entrance test followed by an individual Skype interview. Working persons are not eligible.
Class Timings (and Location):
The course is conducted – Monday to Saturday (9.30 am – 8.30 pm) with up to two to three sessions a day of 2 hours each. Workshops/Seminars will usually be on weekends. There could be field visits/field work on Sundays.
75% attendance is compulsory in each module/sub-module.
The C4D professional’s skills will be the best suited for work in advertising agencies, media houses, which require journalistic and TV skills and which have government or development related clients. Special areas of opportunities are non-governmental organisations (NGOs) and CSR (Corporate Social Responsibility) initiatives of companies.
Course Content, No. of Sessions and Credits are subject to minor changes. All modules in this course are obligatory. The Management reserves the right, as and when necessary, to change the syllabus without prior notice.
Development: History, Concepts, Theories, Models and Media
Human Development: The Indian and Global Context
Corporate Social Responsibility
Ecology, Conservation, Development and People
Situation Analysis for Communication Strategy
Strategy Design: Planning Models, Processes and Levels of Intervention
Themes and Methods for Message Design and Dialogue-based Materials
Monitoring and Evaluation
Art and Craft for C4D; Information and Communication Technologies (ICTs for Development)