Applied Creativity for Advertising & Marketing CommunicationsNew

Course Head: Ms. Tanurupa Pal

Course content subject to change

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Course Outline and Method

The Applied Creativity for Advertising & Marketing Communications is an 11-month full time Post-Graduate Diploma programme. The course will focus on the creative aspects of Advertising, Branding, and Digital Communications & Marketing Communications. This Course has been designed for students who aspire to become Copywriters, Creative Directors, Visual Merchandisers, Ad Film makers, Packaging Designers, Content Creators, UX and VFX Designers, e-commerce experience specialists, Visual Designers for Digital Platforms and Social Media. Experienced and working professionals from the Advertising Agencies, Brand Consulting, Ad Film making, Merchandizing, Digital Content and Social Media will actively engage with the students in the classroom to bring in deep creative insights. The course will focus on learning from real life branding and advertising case studies delivered by industry professionals who have been actively involved with creative aspects of branding and advertising. In-class creative and ideating exercises under the mentorship of top creative minds will empower the students with knowledge and practical craft to pursue career in various branches of creativity-centric professions.

Course Fees

Tution Fees 3,45,878
CSGT 9% 31,129
SGST 9% 31,129
Registration Fees 2,500
CSGT 9% 225
SGST 9% 225
Library Deposit 2,500
Total Fees 4,13,585

Eligibility

Anyone holding a graduate degree in Arts, Science, Mass Media, Commerce, or any professional course etc. (Students, awaiting their graduation results, should submit a photocopy of the final year mark sheet of Second Year to the Administration Office) failing which, they will not be eligible for the XIC Post-graduate Diploma. There is an online entrance test followed by a personal interview.

Career Opportunities

This PG Diploma in Applied Creativity for Advertising & Marketing Communications has been introduced in response to increasing demand for creative professionals in various verticals of advertising, branding, digital experience economy, e-commerce, product packaging, retail and visual merchandizing etc. Although our students have been a preferred choice for various creative roles for decades, this course has been introduced to fill in a gap in the industry for young creative talents to take up roles in the new age digital eco-system.

For further information
on Post-graduate Diploma Courses,
please contact us

Course Outline

All modules in this course are obligatory.
The Management reserves the right, as and when necessary,
to change the syllabus without prior notice.

Learning Track 1:
Foundations of Marketing and Branding
  • Principles of Marketing and Branding
  • Consumer Psychology
  • Consumer Research and Data Analysis
  • Integrated Marketing Communications
  • Self-Regulation, Regulatory Controls and Media Laws
Learning Track 2:
Foundations in Creativity
  • Fundamentals of Creativity
  • Creative Writing for Books, Cinema and OTT
  • Exploring Visual Creativity through Art
Learning Track 3:
Advertising Theories & Practices
  • Advertising Industry Scenario & the Functioning of an Agency
  • Foundational Theories of Advertising
  • Ideating and Analysing Campaigns
  • Creative Strategy and Brief Decoupling
Learning Track 4:
The Digital Eco-system & Digital Advertising
  • Digital Advertising Ecosystem and Technology
  • Customer Journey Mapping, Media Planning & ROI Thinking
  • Content Strategy & Social Media Executions for Customer Engagement
  • Performance Marketing
  • Websites, E-commerce and Quick Commerce Advertising
Learning Track 5:
Copywriting
  • Copywriting for Ads - Print, Outdoor and Activation
  • Copywriting for Ads - Audio Visual Media
  • Copywriting for Ads - Digital Advertising & E-Commerce
Learning Track 6:
Designing & Layout
  • Visual Designing
  • Concepts of Layout
  • Creating UX/UI design for Websites and Apps
Learning Track 7:
Using AI in Communication
  • Understanding AI
  • AI Image and Asset Creation
  • Film Making using AI
Learning Track 8:
Advanced Applications of Creativity
  • Still Photography
  • Film Studies
  • Film-making - Direction, Editing, Cinematography & Production
  • Visual Merchandising
Learning Track 9:
Industry Ready
  • Executive Presence
  • Referral Knowledge Sessions
  • Industry Engagement
  • Portfolio Building
  • Dissertation / Experiential Learning and Live Projects
  • Entrepreneurial Skills
Total: 470 Sessions