Course Content
Unlock the science behind consumer decisions. This course blends neuroscience, psychology, and marketing to help you decode what truly drives buying behavior. Learn how emotions, cognitive biases, and brain activity shape consumer choices—and how to ethically leverage these insights to build stronger brands.
Through real-world case studies, hands-on research techniques, and neuromarketing strategies, you’ll gain the tools to understand your audience at a deeper level and apply this knowledge to campaigns, product design, and brand storytelling.
Terms & Conditions
- Attendance of at least 75% sessions is required to receive the course certificate
- Assignments and case work must be completed on time for certification
- Fees once paid are non-refundable, except under exceptional circumstances approved by the institute
- The institute reserves the right to modify the schedule in case of unforeseen circumstances