All modules in this course are obligatory. Workshops are valuated for credit by attendance or assignments. The management reserves the right to change the syllabus without prior notice.

Academic Advisor - Rajeev Chawla

Course Outline and Method: The Public Relations and Corporate Communication course is a full-time, post-graduate diploma programme. It is a training discipline for professional knowledge and skills in communication, applied to corporate management, in institutions of government, commerce and Industry non- profit agencies and academia.

The expertise and skills required of PR practitioners include the strategic handling of tools and channels for information distribution and retrieval, to build relationships with individuals and target groups or "publics" through planned Action and Communication via mass media, new media, and person to person.

The course comprises 26 modules, seminars and workshops (the costs of which are included in the tuition fee). The total of 380 sessions / 76 credits, makes the student eligible for the diploma.

A substantial part of the education is conducted through 'assisted learning' which involves students undertaking assignments, research and case studies, projects individually or in groups under the guidance of the faculty.

Eligibility: Any graduate in Arts, Science, Commerce, BMS (Management Studies) or BMM with at least 55% marks. Working candidates are not eligible. There is an entrance test followed by an interview and a group discussion. Those with some experience in media or with proven record of writing will be given preference.

Class timings: The course is conducted over week days – Monday to Saturday (10.00 – 8.30 pm.), with upto three sessions daily. Workshops / Seminars are usually scheduled for Saturdays. 75% attendance is compulsory in each module.

Job Prospects: There are rich and varied opportunities available in Business Corporations, Not for Profit agencies, PR Specialist Service Providers, PR Advertising Agencies, NGOs, Government Divisions and Departments, Academia and in the Mass Media News and Entertainment Industry Corporations. Placement interactions are scheduled towards the end of the second term before the closing of the academic year.