All modules in this course are obligatory. Workshops are valuated for credit by attendance or assignments. The management reserves the right to change the syllabus without prior notice.

  Course Coordinators: Uma Poddar and Padma Sinha

Course Outline and Method: The Advertising & Marketing course comprises lectures and application-based instruction by industry professionals. It is designed to give a thorough working knowledge of Advertising and Marketing communication and how they inter-relate. The course comprises modules, workshops and online modules.

There is a strong emphasis on student performance evaluation through projects and practical assignments and on research work by the students themselves. There are usually three class sessions a day, 6 days a week except Sundays. The first semester provides a comprehensive perspective of Advertising and Marketing ; the second semester is project-based with hands-on production and execution to provide knowledge that is essential in the creative field.

A total of 380 sessions / 76 credits completed successfully, make a student eligible for the diploma.

Eligibility: Any graduate in Arts, Science, Commerce, BMS (business) or BMM (mass media) with at least 55 percent marks. Non-graduates who have completed five years of full-time work in an advertising agency may be considered. Working candidates are not eligible.
  Class Timings: The course is conducted over weekdays - Monday to Saturday - between 10.00 am to 8.30 pm.
75% attendance is compulsory in each module.

Job Prospects: There are opportunities in advertising and specialist agencies, creative and client servicing, media planning, direct marketing & promotions in varied media. Corporate house departments or marketing communication are portfolios on offer. Placement interactions are scheduled towards the end of the second term before the closing of the academic year.