The survey conducted by Cfore, a market research firm, admitted that the survey was based more on subjective perception than on objective parameters. It surveyed a host of professional institutions in traditional areas like engineering, law, medicine and technology, as well as in newer fields like media and fashion. The survey noted that students today have changing atitudes, and will not only change jobs easily, but even cross sectors of employment. Most communication institutes have journalism as their staple offering, but quality standards are poor. Poor pay scales are another reason for the dearth of good faculty for teaching.