MADMA 2015
23-February-2015
It’s always wonderful to get back the good things in life. Especially when it’s a college fest that lost its way, two years back in 2012. MADMA 2015, the annual cultural festival of the Advertising and Marketing Communications (ADMA) students of Xavier Institute of Communications took the spectators for a joyride of unbound craziness. Unique in its form, MADMA was a crossroad of creativity, quirkiness and thought provoking activities. The effort of the eccentric grey cells that went into designing and crafting the events made way for seamless merriment.
Terribly tiny tales (ttt), the online story-telling platform that has a vivid footprint in the internet community, conducted a 2 hour long workshop. There were events like "Brandevouz” which started with a round of case study, then a treasure-hunt, and ended with a rapid fire audio-visual quiz. "A -daft” being an ad-film making event, enthused the teams in coming up with television commercial on a mind-boggling product. To stimulate the crude creative spark among the participants "Type-Art” was all about typography. This event was a fair blend of calligraphy and calibre.
One of the biggest attractions of MADMA 2015 was the "Kala vs Kapitalism” talk show where some of the brightest brains of the mad-ad world exchanged their views and ideas with the students. The stalwarts were present at the talk show were Sonal Dabral, Chairman and CCO, DDB Mudra, Sourabh Mishra, National Planning Head and Group Chief Strategy Officer, Bates CHI and Partners and Sanjay Behl, CEO, Lifestyle business, Raymond. Continuing with the ‘Kala vs Kapitalism’ theme, the ADMA students also performed a street play, questioning the existentce of "art for art’s sake.”
The theme for MADMA 2015 was Spain and was followed with the tagline, ‘ Ma goes to Spain.’ Staying true to this, the students ended the evening on a high note with band performances coupled with some soul-stirring solo musical finesse. The warm lighting of the hall created a magical ambience.
We would like to thank Father Lawrie, Father Fraser, Professor J.B Mistry, Ms. Anu Sinha and all the staff at Xavier Institute of Communications for their encouragement and support.
By Aayushi Rathi and Shreya Adhikari
Photo Credits: Mahesh Kantheti