ISTORIA 2015: Media Unplugged
02-March-2015
After nearly two months of preparation, weeks
brainstorming and lots of heavy lifting, the day finally arrived. March 1st,2015
and the grand St.Xavier’s façade was lit
up, the venue decorated and the XIC Public Relations & Corp. Comm. (PR) batch
of 2014-2015 was ready for the show to begin.
Istoria, a four year old festival, and the only PR festival in the country
comes with its own set of expectations that (go higher) year after year. Every succeeding batches tries hard to raise
the bar with every edition of Istoria. In 2015, Istoria presented – "Media
Unplugged”. An important part of the festival was a Media Conclave. Experts in
the Media Industry from the fields of blogging, marketing, films, journalism
and advertising were invited. Prema
Sagar, Founder Genesis; Sujal Shah, Partner
in MissMalini.com; Samar Khan, Director; Ishaan Raina, CEO OOH Media; T.J
Ravishankar, former Journalist and Industry expert; Anurag Mathur, AVP Business
Development, Aditya Birla Financial Group. Sandia Furtado, an XIC PR alumna and RJ Suren
moderated. The Conclave was a lively discussion on the issues concerning media
in India today where opinions and experiences was shared freely and boldly. The
Conclave was followed by a night of unplugged music by The Rashid Ali Collective
which included Bollywood singer Rashid Ali, his
musicians, the best beat-boxers in the country Arjun and Avinash and other
artists who pumped up the energy and spirits till closing time.
The event was planned and detailed down to the second. Minutes before the show
started, with the stage ready, sound check done by artists and the guests
coming in, the heavens decided to open up! So what happens then? The whole class gets
together and says, "The show must go on!” And so it did. The generous, College
Principal opened up the College Hall for us! The Conclave was shifted indoors
after which the rains stopped in time for the band performance to begin
outside. While Rashid Ali strummed away at his guitar, the class got together
and heaved a collective sigh- of the satisfaction, relief. But not to beat the elation
of a show of great quality. Batch of 2015-16, you have a tough act to follow!