|
 Course
Head - Rajeev
Chawla
Asst.
Course Head - Aditi Mohile
Course Outline and Method:
The Public Relations and Corporate Communication course is a full-time,
post-graduate diploma programme. It is a training discipline for
professional knowledge and skills in communication, applied to corporate
management, in institutions of government, commerce and Industry non-
profit agencies and academia.
The expertise and skills required of PR practitioners
include the strategic handling of tools and channels for information
distribution and retrieval, to build relationships with individuals and
target groups or "publics" through planned Action and Communication via
mass media, new media, and person to person.
The course comprises 25 modules, seminars and
workshops (the costs of which are included in the tuition fee). The
total of 390 sessions / 78 credits, makes the student eligible
for the diploma.
A substantial part of the education is conducted
through 'assisted learning' which involves students undertaking
assignments, research and case studies, projects individually or in
groups under the guidance of the faculty.
Class timings:
The course is conducted over week days - Monday to Saturday (10.00 -
8.30 pm. ), with up to three sessions daily. Workshops / Seminars are
usually scheduled for Saturdays.
75% attendance is compulsory in each module.
Job Prospects:
There are rich and varied opportunities available in Business
Corporations, Not for Profit agencies, PR Specialist Service Providers,
PR Advertising Agencies, NGOs, Government Divisions and Departments,
Academia and in the Mass Media News and Entertainment Industry
Corporations. Placement interactions are scheduled towards the end of
the second term before the closing of the academic year. |
1,25,000
1,30,000