Innovation Management Workshop by Dr. Gerard Athaide

XIC offers a Seminar on ‘Innovation Management’ by one of the world’s top 25 innovators for Alumni of Advtg. & Mktg. & Public Relation Course

  • Date : Sunday, July 29th, 2018

  • Time : 10.00 a.m. to 5.00 p.m

  • Venue : XIC, 5 Mahapalika Marg, Mumbai 400 001

  • Registration : Rs.500/-

  • Resource Person : Dr. Gerard Athaide

Participation Certificate will be awarded to all participants.

Hurry as seats are limited and registration will on first come first served basis!

Registration Form

Dr. Gerard Athaide

Dr. Gerard AthaidePh. D, Syracuse University

Gerard A. Athaide is the Busch Scholar and Professor of Marketing in the Joseph A. Sellinger, S.J., School of Business and Management at Loyola University Maryland. He received his Ph.D. and MBA from Syracuse University. His teaching, consulting, and research interests focus on innovation management and new product development.

Gerard has taught courses on Innovation Management and New Product Development in the undergraduate, graduate, and Executive MBA programs at Loyola University. He has also conducted workshops and seminars on these topics for senior executives in Australia, Chile, India, New Zealand, and the U.S.

He has published several articles on innovation with a focus on the commercialization of technology-based innovations and the determinants of effective brand names for new products.

In 2012, Gerard was ranked as one of the world’s top 25 innovation management scholars by The Journal of Product Innovation Management. In February 2017, he was selected as a Fulbright Specialist to help international universities develop their innovation capabilities.